The Quilted Northern(R) Brand Teams Up With the Susan G. Komen Breast Cancer Foundation to Offer Designer Tote Bags to Benefit the Fight Against Breast Cancer ATLANTA, March 4 /PRNewswire/ — Fighting breast cancer is always in style. That’s the message behind the Quilted Northern® bath tissue Fashionable to Care program that launched at the debut of Cynthia Rowley’s Fall 2005 collection in New York City. Women now have the chance to make a statement of support and be fashionable for a cause by purchasing a stylish, limited-edition Ultra Care Tote Bag created by fashion designer Cynthia Rowley. This program is part of the two-year partnership between the makers of Quilted Northern bath tissue and the Susan G. Komen Breast Cancer Foundation. All net proceeds (guaranteed $5 per bag) from the sale of each $15 Ultra Care Tote Bag will benefit the Komen Foundation. “This year, nearly 213,000 women and men will be diagnosed with breast cancer and nearly 41,000 women and men will die from the disease,” said Susan Braun, president and CEO of the Komen Foundation. “By purchasing the Ultra Care Tote Bag, people are helping the Komen Foundation further our mission to put an end to breast cancer by advancing research, education, screening and treatment.” In addition, Rowley has designed tote bags that are being personally customized by celebrities such as former-“Friend” Courteney Cox and husband David Arquette, and Golden Globe winner Teri Hatcher. Additional totes are slated to be unveiled in the weeks following Cynthia Rowley’s fashion show. Consumers may bid on these special, one-of-a-kind totes as part of an online charitable auction to be held in May 2005. One hundred percent of auction proceeds from the celebrity-customized bags will benefit the Komen Foundation. “We know it takes unique and attention-getting programs to help in the fight against breast cancer, and our Quilted Northern Ultra Care Tote is a stylish way for all women to help raise breast cancer awareness,” said Brian Stupp, senior brand manager for the Quilted Northern brand. “We’re proud to work with the Komen Foundation on the Fashionable to Care program to get people nationwide involved in this cause.” About the Totes The Ultra Care Tote Bag is a 16-by-24-inch pink canvas tote with plum accents. It was designed to easily fit everything a woman might need for a busy (and stylish) day. “I am pleased to have created the Ultra Care Tote Bags as an easy way for people to support the fight against breast cancer, a disease that touches so many lives,” said Rowley. People can visit http://www.quiltednorthern.com starting January 15, 2005 for information on how to purchase the $15 tote through December 31, 2005, or while supplies last. The Web site will also provide celebrity tote bag charity auction updates and a link to the auction site in late May. Check back often to see photos posted of the one-of-a-kind celebrity designs, which will showcase the celebrities’ personal style and their commitment to generating awareness for the breast cancer cause. Totes on Tour Starting in March 2005, Quilted Northern bath tissue is hitting the road with the Cynthia Rowley-designed tote to raise breast cancer awareness. Fashionable to Care events will be held in five cities: Atlanta, Chicago, Dallas, Philadelphia and Phoenix. Local event attendees will be encouraged to create a personalized “Message of Hope” related to the fight against breast cancer. These “Messages of Hope” will be collected at all local events and added to the Ultra Care Tote Bags that consumers purchase online. So when a woman opens her new Cynthia Rowley Ultra Care Tote purchased after March, she will find a personal message from another breast cancer supporter from one of the five cities. In addition, several celebrity one-of-a-kind tote bags will be on hand to inspire consumers to get involved in the cause. Quilted Northern bath tissue and the Komen Foundation Partnership The Quilted Northern bath tissue Fashionable to Care program is one of the many ways that the brand is supporting the Komen Foundation. The makers of Quilted Northern bath tissue are also donating more than $1.5 million to the Komen Foundation through corporate sponsorships and an on-pack donation program in 2004 and 2005. Georgia-Pacific, the maker of Quilted Northern, is donating 50 cents for every UPC consumers collect and mail in from specially-marked Quilted Northern Ultra® packages, up to a maximum of $500,000 annually. These items are identified with a pink ribbon on the front of the package to remind consumers that they can make a difference. In addition to mailing in UPCs, consumers can bring the UPCs they’ve collected to collection boxes at the Quilted Northern bath tissue booth at Komen Race for the Cure® Series events across the country. The proceeds from all UPC donations contributed at the races will be distributed back to the local Komen Foundation Affiliates. Quilted Northern bath tissue brand will also support the Komen Foundation with other activities including freestanding promotional inserts, national and local public relations, advertising and online activity. For more information on the Quilted Northern bath tissue Fashionable to Care program and the partnership with the Komen Foundation, consumers may visit http://www.quiltednorthern.com . About Georgia-Pacific Headquartered at Atlanta, Georgia-Pacific is one of the world’s leading manufacturers and marketers of tissue, packaging, paper, building products and related chemicals. With 2004 annual sales of more than $20 billion, the company employs approximately 55,000 people at more than 300 locations in North America and Europe. Its familiar consumer tissue brands include Quilted Northern®, Angel Soft®, Brawny®, Sparkle®, Soft ‘n Gentle®, Mardi Gras®, So-Dri®, Green Forest® and Vanity Fair®, as well as the Dixie® brand of disposable cups, plates and cutlery. Georgia-Pacific’s building products manufacturing business has long been among the nation’s leading suppliers of building products to lumber and building materials dealers and large do-it-yourself warehouse retailers. For more information, visit http://www.gp.com . About the Komen Foundation The Susan G. Komen Breast Cancer Foundation was established in 1982 by Nancy Brinker to honor the memory of her sister, Susan G. Komen, who died from breast cancer at the age of 36. Today, the Foundation is an international organization with a network of more than 75,000 volunteers working through local Affiliates and events like the Komen Race for the Cure® to eradicate breast cancer as a life-threatening disease. A global leader in the fight against breast cancer, the Foundation fulfills its mission through support of innovative breast cancer research grants, meritorious awards and educational, scientific and community outreach programs around the world. Together with its Affiliate Network, corporate partners and generous donors, the Komen Foundation has raised more than $740 million for the fight against breast cancer. For more information about breast health or breast cancer, visit http://www.komen.org or call the Foundation’s National Toll Free Breast Care Helpline at 1.800 I’M AWARE® (1.800.462.9273). About Cynthia Rowley Illinois native Cynthia Rowley was seven-years-old when she constructed her first dress. As a senior at the School of the Art Institute of Chicago she sold her first collection to a number of New York’s most prominent stores. Over the years, the Cynthia Rowley Collection has grown to include menswear, jeans, shoes, eyewear, hosiery, umbrellas, handbags, small leather goods and a signature fragrance. The collection is sold in her signature boutiques in New York, Los Angeles, Chicago and East Hampton, NY, as well as numerous stores in Japan. The collection is also represented in better department and specialty stores both domestically and internationally. Rowley’s creative endeavors have proven to be award winning, as seen when the Council of Fashion Designers of America (CFDA) honored her with the prestigious New Fashion Talent Award. The CFDA recognized Rowley again three seasons later for her premiere menswear line with a nomination for the Perry Ellis Award for New Menswear Design Talent.
Source: Georgia-Pacific
