British pop star Cheryl Cole confirmed in May 2012 that Del Rey would write for her new album A Million Lights. Cole described Del Rey as “super-talented”, and talked of how she came to the decision to approach Del Rey, saying: “I noticed Lana about a year ago. I was hearing these songs that were really fresh to my ear and amazing and I asked the guy who she was and he said, “Watch out for her, it’s a girl called Lana Del Rey.” On June 15, 2012, A Million Lights was released featuring the song “Ghetto Baby”, written by Del Rey In an interview with RTVE on June 15, 2012, Del Rey announced she has been working on a new album due in November, and that five tracks have already been written, two of them being “Will You Still Love Me When I’m No Longer Young and Beautiful” and “In the Land of Gods and Monsters” and the other track titled “I Sing the Body Electric,” which was performed and announced as one of her songs at the BBC Radio1’s Hackney Weekend. In an interview with Tim Blackwell for Nova FM in Melbourne, Australia, Del Rey added that her upcoming November release would not be a new album, but more like an EP, which she described as the Paradise Edition of Born to Die. Del Rey stated that the new release would have around seven new songs.
H&M confirmed that Del Rey would be modeling and recording a cover version of the popular 1950s prom anthem “Blue Velvet” for their 2012 Autumn Campaign. On August 22, 2012, executives announced that Del Rey would endorse their new Jaguar F-Type which was unveiled by Del Rey at the Paris Motor Show in September 2012. Adrian Hallmark, Jaguar’s global brand director, explained their choice, saying Del Rey had “a unique blend of authenticity and modernity.”
Del Rey told Vogue Australia that she is interested in working for the movie industry, stating “When I was starting, I had a vision of being a writer for film and that’s what I am doing now. I’m so happy. Hopefully I will branch into film work and stay there. That will be my happy place. I’d like to stay in one place for a long time.” She also told Vogue Australia that she suffers from stage fright when performing, saying “I love to take care of the songs – that’s my natural place – then, when I get on stage that’s not my element.
Sometimes I kneel down because I am trembling, or touch the audience because I don’t know what else to do. She also said that she will not be working on a further album, saying “I don’t think I’ll write another record. What would it say? Everything I wanted to say, I’ve said already.”
Mid-September saw the official announcement of Paradise’s lead single, “Ride.” A music video for the single had recently been shot in the Las Vegas metropolitan area. Two days later, the music video for “Blue Velvet” was released through H&M. Nearly a week after the video debuted, the promotional single was released to airplay and became available for purchase. “Ride” was released the proceeding week as the sixth single from her sophomoric album and the lead single from her third EP. Del Rey’s Paradise Edition of Born to Die was set to be released on November 12. The album became available to preorder, offering an immediate download of “Burning Desire”, in September 2012.The music video for “Ride” premiered at the Aero Theatre in Santa Monica, California on October 10. “Ride”‘s video released online two days prior. Critics panned the video as pro-prostitution and antifeminist, the latter being a word attributed to Del Rey’s work since “Video Games.” H&M’s 2012 Winter campaign, featuring Lana Del Rey, was released on October 12. This is the second H&M campaign Lana Del Rey is featured in.
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