Jesinta Campbell Miss Universe Australia 2010 honored to be on Cleo magazine last cover
Cleo was the first Australian women's magazine to feature
non-frontal nude male centerfolds in 1972, with Jack Thomson, a
prominent Australian actor at the time, the magazine's first
Mate of the Month. What Buttrose thought would be a light
hearted, one-off feature became an essential component of what
made Cleo so popular. Other mates were Alby Mangels, Eric
Oldfield, Peter Blasina and the band Skyhooks. The centerfold
feature was discontinued in 1985, the last being a bare-chested
picture of Mel Gibson.
University of Sydney media academic Megan Le Masurier interprets
the centerfold phenomenon as an incentive for popular feminist
desire. The centerfold attempted to reverse the dominant
tradition of representing men as viewers, and women as viewed.
The representation of the male nude "offered women the chance to
imagine themselves as active sexual agents, quite capable of
holding the gaze". The naked man was a reminder that women
could, and should, enjoy sex, and reaffirmed their right to talk
about sex.
On 20 January 2016, Bauer Media Group confirmed that Cleo
magazine would close in Australia after more than 40 years of
publication, with the final issue being March, on sale February
22. Cleo Magazine's final cover, for the March edition, will
feature Jesinta Campbell.
Much has changed in the 44 years since Cleo first hit Aussie
stands, but the iconic magazine's last issue proves some things
stay the same. The final Collector's Edition is a recreation of
the very first Cleo cover from November 1972 - the days when a
magazine cost you just 60 cents rather than almost $10.
The March cover stars former Miss Universe Australia and TV
personality Jesinta Campbell, who's pictured in a white
halterneck top with her hair in voluminous seventies flicks.
The cover's online release earlier today confirmed reports she'd
been chosen as the final cover girl last month. In a segment
featured on the Today show this morning, 24-year-old Campbell
admitted it was a bittersweet honor. "I actually had tears in my
eyes because it was the very first fashion magazine that I got
to be on the cover of," she told former Cleo editor Lisa
Wilkinson.
"I remember reading articles and feeling empowered myself, so I
can't imagine what those articles did for women 44 years ago.
"Cleo is one of the reasons both of us are here today as strong
women on television, talking, doing our thing and being
independent."
Campbell also paid tribute to the publication's "amazing team" on
Twitter, thanking them for encouraging her "to be courageous." These
days, Cleo might seem relatively tame when compared to the content
freely available online. But when it was launched by Ita Buttrose
and Kerry Packer four decades ago, it was viewed as an edgy,
envelope-pushing publication.
"We tackled topics that hadn't been done in women's magazines
before. We were the first women's magazine to interview
politicians," founding editor Buttrose told the 7.30 Report last
month. "I think what Cleo did was translate feminism and also
the sexual revolution into a language that middle class women
could accept." "Sad to say goodbye." Jesinta Campbell is Cleo
Magazine's final cover girl.
Much has changed in the 44 years since Cleo first hit Aussie
stands, but the iconic magazine's last issue proves some things
stay the same. The final Collector's Edition is a recreation of
the very first Cleo cover from November 1972 - the days when a
magazine cost you just 60 cents rather than almost $10.
The March cover stars former Miss Universe Australia and TV
personality Jesinta Campbell, who's pictured in a white
halterneck top with her hair in voluminous seventies flicks.
The cover's online release earlier today confirmed reports she'd
been chosen as the final cover girl last month. In a segment
featured on the Today show this morning, 24-year-old Campbell
admitted it was a bittersweet honour. "I actually had tears in
my eyes because it was the very first fashion magazine that I
got to be on the cover of," she told former Cleo editor Lisa
Wilkinson.
"I remember reading articles and feeling empowered myself, so I
can't imagine what those articles did for women 44 years ago.
"Cleo is one of the reasons both of us are here today as strong
women on television, talking, doing our thing and being
independent."
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