Jesinta Campbell Miss Universe Australia 2010 honored to be on Cleo magazine last cover    

Dated 19 February 2016
 
Jesinta Campbell Miss Universe Australia 2010 honored to be on Cleo magazine last cover


Cleo was the first Australian women's magazine to feature non-frontal nude male centerfolds in 1972, with Jack Thomson, a prominent Australian actor at the time, the magazine's first Mate of the Month. What Buttrose thought would be a light hearted, one-off feature became an essential component of what made Cleo so popular. Other mates were Alby Mangels, Eric Oldfield, Peter Blasina and the band Skyhooks. The centerfold feature was discontinued in 1985, the last being a bare-chested picture of Mel Gibson.

University of Sydney media academic Megan Le Masurier interprets the centerfold phenomenon as an incentive for popular feminist desire. The centerfold attempted to reverse the dominant tradition of representing men as viewers, and women as viewed. The representation of the male nude "offered women the chance to imagine themselves as active sexual agents, quite capable of holding the gaze". The naked man was a reminder that women could, and should, enjoy sex, and reaffirmed their right to talk about sex.
 

On 20 January 2016, Bauer Media Group confirmed that Cleo magazine would close in Australia after more than 40 years of publication, with the final issue being March, on sale February 22. Cleo Magazine's final cover, for the March edition, will feature Jesinta Campbell.

Much has changed in the 44 years since Cleo first hit Aussie stands, but the iconic magazine's last issue proves some things stay the same. The final Collector's Edition is a recreation of the very first Cleo cover from November 1972 - the days when a magazine cost you just 60 cents rather than almost $10.
 

Jesinta Campbell Miss Universe Australia 2010 honored to be on Cleo magazine last cover

The March cover stars former Miss Universe Australia and TV personality Jesinta Campbell, who's pictured in a white halterneck top with her hair in voluminous seventies flicks.

The cover's online release earlier today confirmed reports she'd been chosen as the final cover girl last month. In a segment featured on the Today show this morning, 24-year-old Campbell admitted it was a bittersweet honor. "I actually had tears in my eyes because it was the very first fashion magazine that I got to be on the cover of," she told former Cleo editor Lisa Wilkinson.

"I remember reading articles and feeling empowered myself, so I can't imagine what those articles did for women 44 years ago. "Cleo is one of the reasons both of us are here today as strong women on television, talking, doing our thing and being independent."
 

Campbell also paid tribute to the publication's "amazing team" on Twitter, thanking them for encouraging her "to be courageous." These days, Cleo might seem relatively tame when compared to the content freely available online. But when it was launched by Ita Buttrose and Kerry Packer four decades ago, it was viewed as an edgy, envelope-pushing publication.

"We tackled topics that hadn't been done in women's magazines before. We were the first women's magazine to interview politicians," founding editor Buttrose told the 7.30 Report last month. "I think what Cleo did was translate feminism and also the sexual revolution into a language that middle class women could accept." "Sad to say goodbye." Jesinta Campbell is Cleo Magazine's final cover girl.
 

Jesinta Campbell Miss Universe Australia 2010 honored to be on Cleo magazine last cover


Much has changed in the 44 years since Cleo first hit Aussie stands, but the iconic magazine's last issue proves some things stay the same. The final Collector's Edition is a recreation of the very first Cleo cover from November 1972 - the days when a magazine cost you just 60 cents rather than almost $10.

The March cover stars former Miss Universe Australia and TV personality Jesinta Campbell, who's pictured in a white halterneck top with her hair in voluminous seventies flicks.
 

The cover's online release earlier today confirmed reports she'd been chosen as the final cover girl last month. In a segment featured on the Today show this morning, 24-year-old Campbell admitted it was a bittersweet honour. "I actually had tears in my eyes because it was the very first fashion magazine that I got to be on the cover of," she told former Cleo editor Lisa Wilkinson.

"I remember reading articles and feeling empowered myself, so I can't imagine what those articles did for women 44 years ago. "Cleo is one of the reasons both of us are here today as strong women on television, talking, doing our thing and being independent."


 

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