Just how much is the hair extension market worth?
29 February, 2007
We see one or two hair extension techniques taking the forefront lead. Victoria Beckham, Jordan and even Jennifer Aniston have used what is know as the strand by strand hot bond hair fusion technique, but what is it exactly? why is it so popular and what makes the media report that hair extensions damage your hair?
Recently it was reported that Kate Beckinsale, Victoria Beckham and Christina Aguilera have all been spotted with temporary bald patches caused by their hair extensions. Don’t these women get stressed like the rest of us and sometimes lose their hair?
Diane Shaw the head of training states ‘students are often amazed to find out that in Ancient Civilazation way back in Egypt, Greece, Rome, the East, China, Japan, Africa and America hair extension and enhancement systems where in place for both men and women to aid beauty, rituals, status and even for health and safty reasons. (such as the prevention of head lice)’ she goes on to say that ‘We can even track hair enhancement and extensions through the Renaissance, Elizabethan and the Victorian time. And that is not avoiding the 1920’s, 1940’s 1950’s and 1960 with a wave of differnet hair peices which were attached in various ways.’
In this socieity, even if you have it and you want more or less, the idea is to fake it! Hair, teeth, boobs, thighs, nails and so the list goes on.
So when Victoria decided to remove her hair extensions, did we see a dramatic drop in the hair supply industry? No. The reason being that many people today just don’t want their hair extended because they want to have long hair, it’s because most people are living longer, their hair and nails often cannot withstand the previous demands that was placed on it during their youth, so they suffer with thinning, lifeless hair that just won’t grow.
All around us we are taught to take control, to empower our self esteem, go out and get what you want and make yourself look and feel better.
As a result of this, the hair extension and enhancement sector is growing. The demand for professionally trained hair enhancement technicians with more than one hair extension technique is far a few between.
Like any new budding service industry, an opportunity exist for those who want to change their career or up skill to move into a profitable service where a demand exists.
The first National hair extension and enhancement studio is opening in March 2007 offering training in over 10 different hair extension techniques. Eloquent hair is already experiencing applicants from all around the world who want to come a spend 1 week learning all 10 hair extensions techniques. If you want to invest in an expanding sector, it’s worth taking a look at www.eloquent-hair.co.uk.
I don’t think the celebrities are setting the trend, most of them are already rich, but the new trends are temporary makeovers or faking it, which is what they all do most of the time. It is not exclusive to them anymore, most normal every day hard working ladies want to also invest in make overs to empower and bring a little bit of new energy into their life. Just take a look at the growth of the body cosmetic sector. I bet you know someone who has recently paid a visit… I rest my case.
