Sunbeam shares the warmth across Canada during Breast Cancer Awareness Month
Reported September 24, 2008
TORONTO, Sep. 24, 2008 (Canada NewsWire via COMTEX) — SOCNQ | Quote | Chart | News | PowerRating — << Breast cancer patients and survivors at six cancer centres to receive warming throws in October >>
Sunbeam(R), the maker of innovative consumer products that simplify busy lifestyles, is warming up October as part of a new partnership with the Canadian Breast Cancer Foundation. To mark Breast Cancer Awareness Month, Sunbeam will launch a Pink Microplush Warming Throw, proceeds from which will be directed to the Foundation to raise funds for breast cancer research and education programs across Canada. Sunbeam will also donate a number of these warming throws to breast cancer patients and survivors at breast cancer centres across the country.
“It is impossible to ignore the national statistic that one in nine Canadian women is expected to develop breast cancer if she lives to age 90*. We are thrilled to partner with the Canadian Breast Cancer Foundation as this cause is one that Sunbeam holds particularly close to heart,” said Nadège Kéléchian, Director of Marketing for Sunbeam.
“This is a great new partnership and the limited edition Sunbeam Pink Microplush Warming Throw is a unique product,” said Colleen Fleming, CEO for the Canadian Breast Cancer Foundation, Central Office. “We are proud of partners like Sunbeam who are committed to making a difference.”
Kicking off Breast Cancer Awareness Month, Sunbeam will donate 31 pink microplush throws-representing the 31 days in October-to each of six breast cancer treatment centres and breast cancer support organizations across Canada. To add a touch of warmth and comfort to the lives of breast cancer patients, Sunbeam has partnered with the following organizations:
<< – Odette Cancer Centre at Sunnybrook Health Sciences Centre (Toronto) – Hope & Cope breast cancer support groups at the Jewish General Hospital’s Segal Cancer Centre (Montreal) – The Ottawa Hospital Cancer Centre (Ottawa) – Saskatchewan Cancer Agency’s Saskatoon Cancer Centre (Saskatoon) – Saskatchewan Cancer Agency’s Allan Blair Cancer Centre (Regina) – Dr. Léon Richard Oncology Centre of the Dr. Georges L. Dumont Hospital (Moncton) >>
Sunbeam(R) Microplush Pink Warming Throws are ultra-soft and machine-washable and dryable. They retail for $79.99 and may be purchased at major retail stores including The Bay, Canadian Tire, London Drugs, Home Outfitters / Déco Découverte, Sears, Wal-Mart, Home Hardware and Zellers.
Ten per cent of all retail sales of the Sunbeam Microplush Pink Warming Throw will benefit the Canadian Breast Cancer Foundation. Sunbeam is committed to contributing a minimum $50,000 from this program to help create a future without breast cancer.