Top Four Hair Trends for 2013

Hairstyles You can Wear to the Workplace The Procter & Gamble brand’s Global Creative Directors, Eugene Souleiman (Care and Styling) and Josh Wood (Color), have explored the synergy of aesthetic beauty and the world of music. They have revealed four new trends, namely,

  • Fusion: The Worldly Spirit
  • Decibel: The Vibrant Optimist
  • Echo: The Emotional Tyrant
  • Allegra: The Object of Beauty.

The Wella’s creative duo referenced these trends at the Spring 2013 fashion shows, too.   


These hair trends have a lot to say:
  • FUSION: Representing the culmination of the eastern and western cultures. Fusion embodies the contradictions of a modern day geisha meets club girl. There is a graceful and minimalistic elegance to this sculptured look, which is perfectly represented by the traditional sumo wrestler style at Haider Ackermann’s Spring ’13 show. Souleiman created a modern twist with a ponytail tied away from the crown and folded back on itself. There is also a shift away from the super natural hues into the more precious pastel territory to allow an altogether more sophisticated palette of willow and porcelain with pastel accents – a look that Wood says is “creativity gone to the next level.”

  • DECIBEL: For those who like the raw, unfinished look. According to Wella, it  represents the antithesis to generic, pristinely finished hair look. At the Missoni Spring ’13 show, the Decibel theme of expressive, disconnected hair was brought to life with a smooth and sleek top section contrasting with free and flowing mid-lengths. The style and color collaboration pay tribute to the ‘70s period of glam rock that allowed a freedom and empowered women to experiment with fashion and beauty without the restriction of rules.

  • Hairstyles You can Wear to the Workplace ECHO: Echo is not only a reflection, but a reaction to the world’s current state of affairs and economic downturn. This trend represents the complicated, introverted personality that transcends to a hairstyle designed with this inherent tension in mind. “The impression is a chic yet tormented soul, who struggles with the harshness of life but has a romantic melancholic side to her.”  Tory Burch’s Spring ’13 show featured a windblown fishtail braid that exhibits the dichotomy of disheveled, yet complicated look. The color palette is just as emotional with a juxtaposition of incredibly natural looking tones against incredibly dense tones.

  • ALLEGRA: This style is an extreme contradiction to Echo because she escapes into the bright world of the decadent elite by completely embracing the ostentatious culture she was born into. Allegra is enamored with her own beauty and views herself as a piece of art. “She’s an object of beauty and desire and she loves that,” adds Souleiman. Her hair is healthy and clean, embodying her perfection. The color palette is a brazen gold, rose gold, platinum, green gold - all precious metals that are refined and bespoke as if they were created just for her. Eugene styled the hair at DKNY’s Spring ‘13 show with clean lines, polished hair and a satiny glow alluding to this perfectly poised, abundant look.


These hair trends provide unique inspiration to stylists and women as these looks evolve into the latest in cutting-edge hair fashion with influential iconic images created for hairstylists by hairstylists.



Dated 05 January 2013

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