Red Bull Energy Drink: Demystified
 Red
Bull is an energy drink sold by Austrian company Red Bull GmbH, created in 1987.
In terms of market share, Red Bull is the most popular energy drink in the
world, with 5.387 billion cans sold in 2013.
Austrian entrepreneur Dietrich Mateschitz was inspired by a pre-existing energy
drink named Krating Daeng which was first invented and sold in Thailand. He took
this idea, modified the ingredients to suit the tastes of westerners and, in
partnership with Chaleo Yoovidhya, founded Red Bull GmbH in Austria. In Thai,
daeng means red, and krating is the reddish-brown muscle-bound bovine called a
"gaur", an animal slightly larger than the bison. Red Bull is sold in a tall and
slim blue-silver can; in Thailand and in some parts of Asia it is sold in a
wider gold can with the name of Krating Daeng or Red Bull Classic. The two are
different products, produced separately.
The Red Bull company slogan is "Red Bull gives you wings" and the product is
marketed through advertising, events (Red Bull Air Race, Red Bull Crashed Ice),
sports team ownerships (RB Leipzig, FC Red Bull Salzburg, Red Bull Brasil, Red
Bull New York, Red Bull Racing, Scuderia Toro Rosso), celebrity endorsements,
and music, through its record label Red Bull Records.
The European Food Safety Authority (EFSA) has concluded that the levels of
taurine and glucuronolactone used in Red Bull and other popular energy drinks
are safe.
Red Bull Energy Drink is a great functional drink, it keeps you sharp, focused
and energized. Red Bull vitalizes body and mind. The formula of Red Bull Energy
Drink contains a unique combination of high quality ingredients: Caffeine,
B-group vitamins, Sucrose & Glucose, Taurine and Alpine Spring Water.
When to drink Red Bull Energy Drink
On the road
Every traveler knows that the most important factor for a safe journey is an
alert state of body and mind. Red Bull is the ideal fuel for those who cover
many kilometers. Whether it's a stressful business trip, a spontaneous excursion
or while on vacation, take a break and reach out for a cold can of Red Bull.
Joris Verster and colleagues from Utrecht University concluded that Red Bull
Energy Drink reduces driver sleepiness and enhances driving performance during
prolonged highway driving.
During lectures & study sessions
For university students all over the world the blue and silver can belongs to
their lectures and study sessions as much as pencil and paper does. They
appreciate Red Bull Energy Drink after a challenging day between auditorium and
study or in leisure time with their fellow students and friends.
At work
The world is spinning at great speed, so professional life is certainly a daily
challenge. For all those who have to fully focus on their jobs, a chilled Red
Bull gives additional support. Whether it�s during intense meetings, conference
calls or creative brainstorming sessions, in your first job or as the chief
executive.
While doing sports
Whenever athletes are in need of wings they turn to Red Bull. Red Bull Energy
Drink is appreciated by sport enthusiasts and top athletes all over the world.
While playing video games
 Good skills and constant training are half the battle. If you want to keep the
pace up with your teammates or competitors make sure you have a can of Red Bull
at your side to take your game to a higher level.
While going out day and night
Red Bull is a self-evident guest at every party, club session, festival and
concert. Like many DJs, B-boys and other artists you can benefit from Red Bull
to ensure you get the most out of your days and nights.
Red Bull vitalizes body and mind.
Red Bull Energy Drink Ingredients
The formula of Red Bull Energy Drink contains
a unique combination of high quality ingredients:
Caffeine
Caffeine has already been known for its stimulating effects on the human body by
ancient civilisations who consumed it from natural sources like tea, coffee,
cacao beans & cola nuts. To this day caffeine is naturally present in more than
60 plants and contained in many foodstuffs such as coffee, tea and chocolate.
One of caffeine�s primary sites of action in the human body is its stimulating
effect on cognitive functions. Caffeine helps to improve concentration and
increase alertness. One 250ml can of Red Bull Energy Drink contains 80mg of
caffeine.
One 250ml can of Red Bull Energy Drink contains 80 mg of caffeine, about the
same amount as in a cup of coffee.
Comparision of caffeine presence with other products
-
250 ml Filter Coffee 90mg Range: 69�127 mg
-
250 ml Black Tea 63mg Range: 26�116 mg
-
250 ml Instant Coffee 79 mg Range: 63 �90 mg
-
100 g Dark Chocolate Bar 71mg Range: 18�123 mg
-
250ml Cocoa Beverage 6 mg Range: 3�34 mg
-
355 ml Cola Drink 40mg Range: 30�60 mg
Statistics above were taken from the International Food Information Council
(IFIC) Foundation
Health Canada conducted a review of the scientific literature on caffeine,
concluding that the general population of healthy adults is not at risk for
potential adverse effects from caffeine if they limit their consumption to 400
mg per day. Moderate caffeine intake (less than 400 mg per day) does not
adversely affect cardiovascular health.
B-group vitamins
 Vitamins are essential micronutrients that are required for maintaining normal
body functions. There are two types of vitamins: fat soluble and water soluble.
Red Bull contains water-soluble vitamins. Water-soluble vitamins do not get
stored as much in the body as fat soluble vitamins. Instead they circulate
through the blood plasma, whatever the body does not use will be released. Water
soluble vitamins include the group of B vitamins, e.g. niacinamide (vitamin B3),
pantothenic acid (vitamin B5), vitamin B6 and vitamin B12, which are contained
in Red Bull.
These B-group vitamins contribute to normal energy-yielding metabolism, such as
the build-up and break-down of carbohydrates and proteins and contribute to
normal mental performance (pantothenic acid) and the reduction of tiredness and
fatigue (niacin, pantothenic acid, B6, B12). Moreover, B-group vitamins play a
central role in the brain; they contribute to the normal functioning of the
nervous system.
Sucrose & Glucose
Sucrose and glucose are different types of sugars, which provide energy to body
and mind. Sucrose and glucose are different types of sugars which are also
contained in the daily diet. The sugar in Red Bull Energy Drink is produced from
sugar beet. 100ml of Red Bull Energy Drink equates to 11g of sucrose and glucose
combined. This total amount of sugars is comparable to that of 100ml apple or
orange juice.
The amount of sugar in Red Bull Energy Drink is comparable to the sugar level in
an equivalent amount of apple or orange juice � 11g/100ml
Comparision of sugar presence with other products
-
100 ml Apple Juice 7�10g
-
100 ml Orange Juice 6�11g
-
100 ml Grape Juice 12�18g
-
100 ml Soft Drinks 10�12g
-
100 ml Bubble Tea 12g
-
100 ml Ice Cream 16g
Source: Food Chemistry, H.-D. Belitz, W. Grosch, P. Schieberle, third edition
(2004), Springer-Verlag, Stiftung Warentest (7/2012).
Taurine
Taurine is an amino acid, naturally occurring in the human body and present in
the daily diet. It is involved in a wide range of biological processes. Taurine
is found in high concentrations in muscle, brain, heart and blood. A person
weighing 70 kg has approximately 70 g of taurine distributed throughout their
body. Put another way, a 70 kg person naturally already has in his body 70 times
the amount of taurine contained in one can of Red Bull Energy Drink. Taurine is
also contained in different foodstuffs like scallops, fish, poultry and most
infant formulas.
The human body contains 70 times more taurine than one 250ml can of Red Bull.
Source: Belli, DC. Taurine and TPN solutions. Nutrition 1994
The Scientific Panel on Food Additives and Nutrient Sources added to Food (ANS)
published in 2009 at the request of the European Food Safety Authority's
commission (EFSA) the evaluation of the safety in use of two particular "energy
drink" ingredients, specifically taurine and glucuronolactone, and concluded
that the exposure to these said substances at the levels presently used in
energy drinks is no safety concern.
Yet, the same EFSA European Food Safety Authority published also in 2009 another
scientific opinion led by the 'EFSA Panel on Dietetic Products, Nutrition and
Allergies' (NDA), focusing this time on various studies of taurine and its
commercial alleged health claims, namely: antioxidant activity, detoxifying
properties, and protection of body cells from oxidative damage (defined as per
the EFSA: Protection of DNA, proteins and lipids from oxidative damage), energy
metabolism (energy-yielding metabolism), ergogenic role in sports and exercise
(Delay in the onset of fatigue and enhancement of physical performance).
The EFSA concluded that on the basis of the available data, the cause and effect
relationship has not been established between the consumption of taurine and the
previously mentioned commercial claims. A review published in 2008 found no
documented reports of negative or positive health effects associated with the
amount of taurine used in energy drinks, including Red Bull. Caffeine and sugar
levels in Red Bull are comparable to coffee and fruit juices, respectively.
Alpine Spring Water
Naturally, water is a key ingredient of Red Bull. The water used for Red Bull is
fresh alpine water of best quality, which comes from springs nearby the
production sites in Austria and Switzerland. This region, the Alps, is known as
one of the world�s biggest water reservoirs, where water is available in
abundance and constantly replenished. Hence, to ensure consistency of the upmost
premium quality around the world, Red Bull is produced in the Austrian and Swiss
Alps.
Credits:
http://energydrink.redbull.com/
Video
Dated 09 May 2014
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