Top Four Hair Trends for 2013
 The
Procter & Gamble brand’s Global Creative Directors, Eugene
Souleiman (Care and Styling) and Josh Wood (Color), have
explored the synergy of aesthetic beauty and
the world of music. They have revealed four new trends, namely,
- Fusion: The Worldly Spirit
- Decibel: The Vibrant Optimist
- Echo: The Emotional Tyrant
- Allegra: The Object of Beauty.
The Wella’s creative duo referenced these trends at the Spring
2013 fashion shows,
too.
These hair trends have a lot to say:
-
FUSION: Representing the culmination of the eastern and western
cultures. Fusion embodies the contradictions of a modern day geisha meets
club girl. There is a graceful and minimalistic elegance to this sculptured look,
which is perfectly represented by the traditional sumo wrestler style at
Haider Ackermann’s Spring ’13 show. Souleiman created a modern twist with
a ponytail tied
away from the crown and folded back on itself. There is also a shift away
from the super natural
hues into the more precious
pastel territory to allow an altogether more sophisticated palette of willow
and porcelain with pastel accents – a look that Wood says is “creativity
gone to the next level.”
-
DECIBEL: For those who like the raw, unfinished look.
According to Wella, it represents the antithesis to generic, pristinely
finished hair look. At the Missoni Spring ’13 show, the Decibel theme of
expressive, disconnected hair was
brought to life with a smooth and sleek top section contrasting with free
and flowing mid-lengths. The style and color collaboration pay tribute to
the ‘70s period of glam rock that allowed a freedom and empowered women to
experiment with fashion and beauty without the restriction of rules.
-
 ECHO: Echo is not only a reflection, but a reaction to the
world’s current state of affairs and economic downturn. This trend
represents the complicated, introverted personality that transcends to a hairstyle designed
with this inherent tension in mind. “The impression is a chic yet tormented
soul, who struggles with the harshness of life but has a romantic
melancholic side to her.” Tory Burch’s Spring ’13 show featured a windblown
fishtail braid that
exhibits the dichotomy of disheveled, yet complicated look. The color palette
is just as emotional with a juxtaposition of incredibly natural looking
tones against incredibly dense tones.
-
ALLEGRA: This style is an extreme contradiction to Echo because
she escapes into the bright world of the decadent elite by completely
embracing the ostentatious culture she was born into. Allegra is enamored
with her own beauty and views herself as a piece of art. “She’s an object of
beauty and desire and she loves that,” adds Souleiman. Her hair is healthy and clean,
embodying her perfection. The color palette is a brazen gold, rose gold,
platinum, green gold - all precious metals that are refined and bespoke as
if they were created just for her. Eugene styled the hair at DKNY’s Spring
‘13 show with clean lines, polished
hair and a satiny glow
alluding to this perfectly poised, abundant look.
These hair trends provide unique inspiration to stylists and women as these
looks evolve into the latest in cutting-edge hair fashion with influential
iconic images created for hairstylists by hairstylists.
Ref:
Dated 05 January 2013
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